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  How to spot a scam


When searching for a puppy, or any pet, be careful you don't get scammed! Follow your gut feeling. If you think it's a scam, it probably is! If it sounds too good to be true, it probably is! Here are some clues to look for if you think it might be a puppy scam.


Suspicious Websites

Scammers are setting up their own websites that look like a puppy business. Their shelves are well-stocked with every breed. They often have wonderful names like "FantasticCuddlyPuppies-SA.com" Sometimes they add on -SA to the name to make it look like it's a South African site. or SA without the hyphen - "lovelydogssa.com" (I found a website that has a name similar to mine, petsplace-SA.com. It's blacklisted on www.petscams.com) Petscams.com is a good website to bookmark. The word "home" is trending on the website names they invent, eg sharonpuppieshome,co.za.

Before you start your investigation, write down name of the site you are on - many pet sites are similar - and take screen shots as you move from page to page. As well as noting the name of the website - write down the URL, and bookmark it so you can find it again. Write down the date that you saw the ad. Before contacting a seller, Google the breed again & visit the other sites. You may find the same dog is being sold on other sites by scammers. That's good advice, but once we find the breed we want, we don't care where we saw the ad - it's so exciting to find the dog of one's dreams! You can't wait to enquire about it!

Are there logos on the website that mean nothing to you? They could be copied off an overseas website. The scammer doesn't know they are irrelevant in SA.


Contact details

The "Contact" page may give you a red flag if you find only a form to fill up, and you cannot speak to the breeder. Always try to deal with the breeder direct - not an agent who is claiming to procure a puppy.

Write down all the numbers. They may say the cell belongs to a partner (Why?)  It could be a stolen phone.

Google the phone numbers.  See if it has been used for other deals. If it is being used for lots of ads for all different breeds, be careful. Some breeders do have more than one breed, but the dogs don't all have puppies at the same time.


Who is the breeder? What is the breeder's name?

A breeder is the person who owns the dog who had the puppies. If you can't contact the breeder direct, something is wrong. Good breeders only sell to approved homes and they wouldn't give a litter to an agent to sell. They want to know where their puppies are going. You need to know the full name. Scammers often use distinctly South African names, to put people off guard. They may not be South African. Good breeders give support to their customers for the rest of the dog's life. You need to be able to contact them for advice over any health issues in years to come.


What is the breeder's address?

Before you can ask where the scam breeder is, he has already found out where YOU are if you filled up a form. He then invents an adddress in a town far away from you in case you ask to come to his house and see that he has no dogs. Scammers can easily copy a name and address from the internet. Try searching Google for the address to see if it has been copied. Google Maps may help. Ask if a friend can drop by. Of course, if you have already paid, they won't stop you travelling to this false address.


What does the breeder sound like?

The good thing about text messages is that you have a record, but phone the seller at least once and listen to the voice. Would you recognise the voice again? Are they English, Afrikaans, Nigerian, or American? Record calls. Don't do business by forms, emails, and text only. Be suspicious if the breeder is always out and you have to speak to someone else. Folk can change their name but not their voice.

Perhaps, when the internet is down, you could get the scamster to phone you. MTN or Vodacom etc might be able to trace the call. The more clues you can gather, the better.

When you phone a scammer, listen carefully. Is the call being forwarded to another number? Listen to backgroud noises, especially voices. Note the quality of the call - it could be long distance.

Check the person on social media. They can put up a false profile, of course. Lots of profiles. Is there a different cell number on facebook that you can take note of?


What does the breeder look like?

You can chat face to face by video on facebook Messenger, WhatsApp, Skype, etc. Let him hold up a dog for you to see. Check the background.


Fake Photos

These photos of sweet puppies melt your heart! But right click on the photos on the site to see if they appear on other sites. They may have been copied from another site without permission. Check Google images, and Bing. Or they may have got them from a breeder by pretending to want to buy a puppy. Try http://tineye.com to check photo useage.

Is the same dog being sold by someone else on another website? Google the breed again. Visit other websites to see.

Do all the puppies seem the same age? If not, they are not from the same litter. Ask for more photos a week later to see if they have grown, or if it's the same photos as before. (A puppy grows every day!) Ask for photos of the parents. If they send a video, was it forwarded to them by someone else? The best action is to ask for a video in real time to show what the puppies are doing and how they interact with the breeder. Both puppies and breeder must be in the same video.


emails and all written correspondance

Don't delete email, WhatsApp chat, or facebook messages from the seller. Keep records.

What time was the message email sent? If it was the middle off the night, it may indicate a scammer in another country and another time zone. (or an innocent insomniac!)

Hover your mouse over the "from" field to see who the email is really from. If it's a gmail account, they may be anywhere in the world. Check the wording. Do they use words that one doesn't hear in South Africa? How is the spelling and typing?

The first emails usually ask you questions to see if you will give the puppy a good home. They will assure you they are reputable, honest breeders, not a puppy mill, puppies guaranteed. They copy this wording off other people's advertisements. Then they pressure you into paying urgently for some reason.

Check your junk mail folder to see if any of their messages are on hold. But remember junk mail is often wrongly filed by robots and could be innocent.


Lies about a vet

Ask to see the vet's certificate - both sides - so you can see the name and adddress of the vet, and date of innoculations, or ask the name, address, and phone number of the vet.  But they may copy an innocent vet's details from the internet. Phone the vet. He will remember if he microchipped & inoculated a whole litter if you give him the date of the visit, which will be on the vet's certificate. The scammer may mention an airport vet who says another inoculation is needed. Do vets have a practice at an airport? It's the breeder who pays for inoculations and it is included in the price of the puppy.

The sick puppy scam

Scammers may say the puppy is ill and they have no money for the vet. Don't fall for it! The breeder must pay the vet and only sell healthy puppies. They are playing on your emotions.


Non-existent Transport Companies

Scammers invent names of pet transport companies and may ask you to pay the transport company direct. Check the credentials of the transport company in the same way as you check the seller. They may have copied the ID of a perfectly good companies. Legitimate breeders normally pay the transport and crate as it's included in the price of the puppy. They will explain that the price of the puppy is R.... if you collect it yourself. It's more if the puppy is to be transported. The breeder will find out how much it will cost, and add this on to the price of the puppy. You only make ONE payment. If the puppy is to fly, ask the flight number and check with the airport if there really is a plane that has permission to land at that time. Does the transport company have its own plane? Is it not unbelievable that they can fly tomorrow or any day?

The "Transport Company" might be the scammer himself using a different name, or another member of the same puppy scam ring.


Border fees

Sometimes the puppy is free, and you just have to pay for transport. The seller says he has had to go to another country on business and had to take the puppy with him as it's too young to leave. The transport costs start rising!

Scammers may claim the puppy is detained at the border. They need clearance money urgently. Ignore it.


Fraudulent bank accounts

Scammers use stolen bank cards, stolen cell phones, stolen ID books, and false names.  They change their name frequently, so it is very difficult to trace them. Google every bank a/c to see if it appears in other ads. When adding a beneficiary on internet banking, make use of any button the bank provides to check the name of the account holder against the account number. Write down the name and account number. If it's not in the scammer's name she may say that the a/c is in her partner's name. (Take note!)


Lies about registration

Ask if the puppy is registered. If they say, "Yes" ask WITH WHO is it registered? If it's registered with AKC (American Kennel Club) bear in mind that the puppy would have to be 12 weeks old to be able to fly from USA. What about quarantine?  This website recommends KUSA as a reputable dog registry. KUSA is the Kennel Union of Southern Africa. It is internationally recognised. Insist on seeing the parents' registration certificates. A breeder may send the papers inside the crate with the puppy, but they will not object to sending a copy before you pay. Only the breeder can register puppies with KUSA, that's why it's essential to know the name of the breeder. If a third party or agent says he registered it with KUSA, he's lying. You can get clues from the registration certificates.

Refuse to accept the puppy until it has a microchip implanted. Ask for the microchip number and check it on the data base. Normally the price of microchipping is included in the price of the puppy. It's not an extra. In order to be registered with KUSA, the puppy must be microchipped.


Bullying is a tactic of a scammer

When the scammers see that you are suspicious, they first protest that they are honest, upstanding, people. Then they become aggressive, abusive and make threats.  They say if you are going to carry on being so suspicious, they will cancel the deal. Your heart is set on getting this sweet puppy. Don't be bullied into paying until you are entirely satisfied that it is wise to do so. If you are in doubt, quickly stop any payment you made to give yourself time to think.


Fake testimonials & references

Scamsters can easily get another member of the scam ring to pretend to be a satisfied customer. They can get photos off another website - perhaps one that is overseas that you are unlikely to look at. Google the referee and contact them!


Delay tactics

Try to make your payment future-dated to give yourself time to cancel it. If possible, transfer the money from a bank that is different from the scammer's as this can take a few days. Once you've paid, the scammer may play for time to make sure the money is in his account, and that he can withdraw it and money-launder it. He doesn't want you going to the police just yet. He needs time to take down his advert, which might be on several free classified sites, so he will tell you there is a problem with transport, or something.

To cover up the fact that the puppy is not on its way, they may ask you for another large sum for an electronic crate or something, which they say they will refund after delivery. Hmmm.... Really?  If you send your banking details, watch out that they don't ask for your PIN too! They will empty your account. Don't send copies of your ID and driving licence. They will use it to create a false identity. They will pretend to be you!

They are not bothered whether you fall for this second scam, they just want time to disappear.

Then the scammer stops answering calls. That's the last you will hear of him. The puppy doesn't come. You have been played a cruel trick.

You feel stupid. But you are NOT stupid. You are a normal animal-lover, and you have been deceived by cunning, evil people.

Report it to the police quick before he disappears!


All of the above is to activate your own instinctive feelings only, and is not to be taken as proof of a scam.


Have you been scammed?

Ask your bank to stop payment. Phone the bank where you deposited the money. Tell them that the account is being used for fraud. If enough people report the bad account, the bank may investigate. SABRIC may have a fraud department. It will help if you have a case number from the police.

If you have lost money, treat it as a robbery and get a case number from the police. This is very important. The criminal may be caught for another crime, and the more charges against him, the better. You are unlikely to get money back if you have not got a case number. The local constable may think this is just about one puppy, but there are international crime syndicates at work. They are busy right now scamming other people. Please report it!

You can report misleading advertising to the Advertising Regulatory Board. http://arb.org.za/complaints.html

Google "Where to report scams in South Africa." Report it to as many authorities as possible.

Pressure needs to be put on the free classifieds websites to stop running ads for puppy scams. Misleading advertising is surely a crime? The more people that complain, the better.

Report fraudulent ".com" websites to petscams:   https://petscams.com/report-pet-scam-websites/   Tell them about any scam website you know of, and tell the company that is hosting the scam website. If enough people complain, the website will be taken down before other people are robbed.

If the scam is in a newspaper, tell the editor. Some websites, like Gumtree, Olx, Ananzi, and free classified sites, have a "Report Abuse" button near the ad. If it's a Google ad it is more difficult but not impossible. Gumtree etc need to know if Google ads and other puppy scam ads are getting their site a bad name.

If it's a ".co.za" website, go to https://www.registry.net.za/whois/   and search for the domain. It will usually show some contact details for the registrar to report abuse to.

More info on this page Where to report scams


Don't be scammed - buy a dog that is registered with KUSA here : Registered dog breeders (all breeds)


My prayer for scammers is that they may turn from their wickedness and compensate their victims, or repay society in some way. They are like Jacob the Deceiver in the Bible. He was a swindler but he turned around and became a great man. (Genesis)   God sees the scammer. He says, "Turn to me with all your heart, with fasting, and with weeping, and with mourning." Who knows if he will repent and leave a blessing behind him? Joel 2, 13 & 14


Cells (probably stolen) that have allegedly been used in scams (Please send any numbers you know of)

063 801 9773

063 982 2778

065 551 9797

073 436 9348

073 453 8941

079 079 8772

083 543 8124

Bank accounts that have allegedly been used in scams (Please help us list them if you were scammed)

FNB 628 460 43628

FNB 628 464 26402

FNB 628 531 97054

FNB 628 535 86546 

ABSA  935 798 4637


Names (probably false) allegedly used in scams.


Erika Marx

Genevieve Meyer

Kim Roslyn Cronk

Melissa Dawson

Shonaaz McPherson

Sophia Moore


emails used in scams



ID numbers (probably stolen) used in scams

650327 010 9082

850220 996 083


List of Scam websites


Help fight the scamdemic!

Please tell me your story, and include bank account numbers, cell numbers, and any facts that will help. It may help others to recognise a scam. If I can help you in any way, I will.  eileen@petsplace.co.za

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